Discussion Questions

• What steps do you take to build social capital with your school community?
• How do you keep the momentum rolling with your social media presence?
• How do you ensure that your "brand promise" matches your "brand experience"?

Telling a school’s story shapes its culture, giving individuals a common identity as members of the school community. When a leader elects to become the chief storyteller, to celebrate the school’s successes, focus shifts away from the school being a disciplinary institution or training facility to rejoice in its status as a learning community. Making the school walls transparent will transform both your school and your community.